{"id":37399,"date":"2023-04-06T10:05:00","date_gmt":"2023-04-06T08:05:00","guid":{"rendered":"https:\/\/www.isdat.fr\/?p=37399"},"modified":"2023-05-16T12:36:46","modified_gmt":"2023-05-16T10:36:46","slug":"learning-from-genius-loci","status":"publish","type":"post","link":"https:\/\/www.isdat.fr\/en\/programmation\/learning-from-genius-loci\/","title":{"rendered":"Learning from<\/i>
Genius Loci \u2014 Vu \u00e0 130"},"content":{"rendered":"

Entr\u00e9e r\u00e9serv\u00e9e au public interne \u00e0 l\u2019isdaT, dans la limite des places disponibles.<\/p>\n

Le s\u00e9minaire Learning from<\/em> est un moment interne \u00e0 l\u2019isdaT pour d\u00e9couvrir les pratiques et les recherches artistiques des membres de l\u2019isdaT.<\/strong><\/p>\n

\n

Genius Loci \u2014 Vu \u00e0 130<\/h3>\n

Une pomme, un ch\u00e2teau, un canard\u2026 \u00c0 partir de 1975, le long des autoroutes fran\u00e7aises, apparaissent de grands pictogrammes blancs sur fond brun ayant pour ambition de partager, en la synth\u00e9tisant, la culture des territoires travers\u00e9s \u00e0 130 km\/h. Dessin\u00e9 par l\u2019atelier Visual Design (cr\u00e9\u00e9 par Jean Widmer et Nicole Sauvage) pour les Autoroutes du Sud de la France, ce projet d\u2019envergure, aujourd\u2019hui une ic\u00f4ne du design graphique moderne fran\u00e7ais, a rejoint en 2022 les collections du Cnap \u00e0 l\u2019heure m\u00eame o\u00f9 il dispara\u00eet peu \u00e0 peu du paysage autoroutier, au moment o\u00f9 de nombreux panneaux sont d\u00e9mont\u00e9s, mis \u00e0 jour.<\/p>\n

L\u2019\u00e9tude de ce projet est le point de d\u00e9part d\u2019une recherche ouvrant de nouveaux horizons \u00e0 l\u2019atelier d’initiation \u00e0 la recherche Genius Loci<\/a>. Elle invite \u00e0 \u00e9crire une histoire plus longue des “panneaux marrons” et de la signal\u00e9tique touristique fran\u00e7aise, \u00e0 travers laquelle, depuis la fin du XIXe<\/sup> si\u00e8cle et jusqu\u2019\u00e0 nos jours, la route peut-\u00eatre envisag\u00e9e comme un espace culturel o\u00f9 les signes jouent un r\u00f4le d\u2019interface et de m\u00e9diation entre celui qui passe et le pays qu\u2019il traverse.<\/p>\n

\n

Depuis 2013, l\u2019atelier d\u2019initiation \u00e0 la recherche Genius Loci, men\u00e9 par S\u00e9bastien D\u00e9geilh et Olivier Huz et leurs \u00e9tudiant\u00b7es au sein de l\u2019isdaT, a pour ambition d\u2019interroger la notion de g\u00e9nie du lieu depuis le design graphique. H\u00e9riti\u00e8re de pratiques religieuses antiques, cette id\u00e9e, que nous empruntons en partie \u00e0 l\u2019architecte Christian Norberg-Schulz, pr\u00f4ne une cr\u00e9ation contextualis\u00e9e ou le cr\u00e9ateur entre en n\u00e9goce avec l\u2019environnement et l\u2019esprit du lieu qui le caract\u00e9rise.<\/p>\n

Cette envie de questionner ce que serait un design graphique “situ\u00e9” nous a conduit \u00e0 voyager vers diverses destinations, avec diff\u00e9rents groupes d\u2019\u00e9tudiant\u00b7es.\u00a0Le terme de “savoir situ\u00e9”, que nous empruntons ici \u00e0 Donna Haraway, est \u00e0 envisager dans un double mouvement. Le premier est li\u00e9 \u00e0 la question m\u00eame du g\u00e9nie du lieu : puisqu\u2019il est question d\u2019aller \u00e0 la rencontre de territoires que nous n\u2019habitons pas, il nous est possible d\u2019apprendre, par l\u2019observation, ce que des situations particuli\u00e8res ont su inventer comme formes, qu\u2019elles soient du ressort du design graphique ou de ses fronti\u00e8res. Le second est de rentrer en dialogue avec ces lieux depuis le design graphique, depuis notre “savoir situ\u00e9”. Ainsi, que ce soit pour les documenter, les r\u00e9fl\u00e9chir ou y participer, utiliser le design graphique comme m\u00e9thode : m\u00e9thode typographique, m\u00e9thode signal\u00e9tique, m\u00e9thode \u00e9ditoriale\u2026 Ainsi, peut-\u00eatre que la sp\u00e9cificit\u00e9 du champ du design graphique \u00e0 cet endroit n\u2019est pas de gagner en autonomie mais bien d’enrichir ses rapports de force avec les d\u00e9terminants ext\u00e9rieurs qui sont sa raison d\u2019\u00eatre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entr\u00e9e r\u00e9serv\u00e9e au public interne \u00e0 l\u2019isdaT, dans la limite des places disponibles. Le s\u00e9minaire Learning from est un moment interne \u00e0 l\u2019isdaT pour d\u00e9couvrir les pratiques et les recherches artistiques des membres de l\u2019isdaT. Genius Loci \u2014 Vu \u00e0 130 Une pomme, un ch\u00e2teau, un canard\u2026 \u00c0 partir de 1975, le long des autoroutes […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,80],"tags":[18],"class_list":["post-37399","post","type-post","status-publish","format-standard","hentry","category-art-en","category-design-graphique","tag-seminaire"],"acf":[],"yoast_head":"\nLearning from Genius Loci \u2014 Vu \u00e0 130 • isdaT<\/title>\n<meta name=\"description\" content=\"Le s\u00e9minaire Learning from est un moment interne \u00e0 l\u2019isdaT pour d\u00e9couvrir les pratiques et les recherches artistiques des membres de l\u2019isdaT\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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